The first Global Relevance Review, which surveyed 13,000 people across 13 countries, found that social media is now judged to be the most relevant source of information worldwide, with 59% citing it as important to their personal understanding. Television came in second (57%), “word of mouth from friends and family” ranked third (45%) and newspapers and online news pulled in last with 42% and 41% respectively.
Read the full piece at The Drum
