“We’re investing in really high quality video,” says Mic co-founder and former Goldman Sachs employee Chris Altchek (r in pic). “We’re traveling all over the country to go to the places where news is happening. The in-studio and green screen video approach makes it easy to fill 24 hours of news. But in this digital world, all video is being consumed on demand. The average American only spends 70 minutes consuming news each day. So, whoever is going to replace cable news doesn’t need to be rolling 24 hours a day because that’s not how people are consuming online video. People are going to find the segment they really want to watch, but they’re not going to watch it live.”
Read the full piece at Business Insider UK
