…The College of Mass Communication at MTSU (Middle Tennessee State University) is being renamed the College of Media and Entertainment.
It’s overdue. The media world isn’t driven by mass communication anymore; it’s now all about targeted audiences, tailored content and strategic audience-building. Though traditional media have been buffeted by digital technology, there’s more media being consumed around the world today than at any other time in history…
So the rebooted College of Media and Entertainment will strive to give students the skills and insights they’ll need to engage, inform and entertain audiences on multiple platforms. That means learning to communicate effectively through words, audio and video. It also means coming to grips with change.
The most important traits we can instill in our students is a receptivity to change and a comfort level with technology. While earlier generations left college with a pretty good sense of how their careers would unfold, today’s college students need to be able to say, “Bring it on.” — Dean Ken Paulson
Read the full piece at The Tennessean
