Normally you cannot embed Issuu ePaper documents with their nice flip effect into free WordPress.com blogs. Scribd is supported, but it does not have flipping anymore. However, if you select just the src= part of the Issuu embed code and paste it in the HTML section the WordPress.com post editor, apparently it works. Like this:
[gigya src=”http://static.issuu.com/webembed/viewers/style1/v1/IssuuViewer.swf” type=”application/x-shockwave-flash” allowfullscreen=”true” menu=”false” style=”width:420px;height:272px” flashvars=”mode=embed&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&showFlipBtn=true&documentId=110913190732-7526fd09d883426a8b7059abc67fce75&docName=wku_msp&username=Newsplexer&loadingInfoText=WKU%20Media%20Scenarios%20Project%20Special%20Report&et=1319122651803&er=26″]
A couple of points:

  • It uses the somewhat unofficial Gigya shortcode. Apparently this shortcode allows embedding any Flash content, among other things. The format of the shortcode is simply gigya followed by src=http://... with the url being the content you want embedded. The whole thing is of course enclosed in squarebrackets.
  • Issuu has a new and and old embed code. The new code is tablet friendly, meaning HTML5 compatible. But since the Gigya shortcode is about embedding flash, you want to use the old embed code. There is a click-on-me link at the top of the Issuu embed dialog to switch to the old code.
  • You have to dig around inside the Issuu embed code to find just the src= part. First copy and paste the code to a text editor where you can see it all and get to just the part you want. It is in the <embed tag and stops before the tag, if that helps to find it. Be sure to close the shortcode with an ending square bracket ] after you paste in the Issuu code. And likely you will have to copy the Issuu code to a simple text editor before you can parse it out like this since you can’t select just this part of the code directly on the Issuu embed page.
  • Lastly, you have to paste this code in the HTML view of the post editor and you cannot switch to the VISUAL view without messing it up. So either you have to edit your text in HTML mode, or you have to paste in the code as the last thing you do on editing your post.

Here is page with some information about using the Gigya shortcode with Issuu.

Here is a page with some information about other uses of the Gigya shortcode.

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