Maybe newspapers should mimic their online competitors by packaging the same news in different Web sites that appeal to particular ideologies and interest groups. The biggest cost in the news business is in reporting, not writing. Such a model might violate the basic tenets of newspaper objectivity, and it would also bring them back to where they started as voices of particular ideologies. But it might help them stay in business.

John Zogby’s view of the future of newspapers.

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