It would be short-sighted and foolish for publishers to ignore third-party distribution platforms, both for revenue reasons and the much-needed audiences they provide. But publishers must also think about workflows for archiving their original content published on these platforms – ranging from captions on brand pages and Instant Articles on Facebook to ephemeral Snaps posted on Snapchat — for the benefit of future audiences, journalists, and historians.
Read the full piece at Poynter
