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The Times‘ Snowfall feature helps to make one point that (CJR writer Dean) Starkman’s bleak assessment of the industry avoids, and that is the fact that longform journalism is evolving away from the traditional newspaper-based publishing that his numbers focus on. As the spokesman for the L.A. Times noted in a response to CJR, much of the paper’s feature coverage now includes video, graphics and other elements that wouldn’t have been present a decade ago — and don’t show up in a raw word count.

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The paidContent article headline “Is the decline in longform newspaper journalism a good thing or a bad thing?” implies a decline when really, as the article itself points out, what’s happening is that long-form is evolving.

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