Lewis DVorkin, who kickstarted the model at True/Slant and since 2010 has honed it for Forbes.com as chief product officer, calls it “incentive-based, entrepreneurial journalism.”
“Entrepreneurial”? Each contributor flies solo with his own blog. He is responsible for conceiving and creating the content, ensuring its accuracy and building an engaged, loyal readership. Forbes provides the technology and compensates some of the contributors, but otherwise, like all entrepreneurs, contributors are left to sink or swim on their own…
Forbes may be on to something here. This new publishing model is grounded in some of the fundamental principles of the Web.
via poynter.org
