Premium publishers are finally tailoring their videos to match the way people actually consume media on their phones – vertically…
The Washington Post is not only creating video news stories and documentaries optimized for vertical viewing, it has also launched its own vertical video player. But those vertical videos are still preceded by standard “letter box” ads, unattractively shrunken to fit their mobile video player.
The race to vertical doesn’t end there. Last month, Hearst announced that it would provide a vertical video ad format for its portfolio of websites. Meanwhile, The Daily Mail, The New York Times, The Wall Street Journal and Mashable are all committing resources to vertical video formats.
Read the full piece at Digiday
