The challenge for sports publishers… is that people go to sports sites for a variety of reasons. Sometimes it’s to check the score of a particular game; other times it’s a more aimless search for the latest updates, either in text or video. The complexity here is further complicated by the fundamental habits of mobile readers, who tend to be on-the-go and hence don’t have much time or tolerance for being forced to click around.
Read the full piece at Digiday
