Search Engine Optimization vs
Social Media Optimization
SEO SMO It’s about Google It’s about people Site traffic, number of visits Number of quality visit, conversations Search engine results Social media search Exposure Buzz Measuring link conversion Building a community Marketing to search engines Marketing to targeted audiences Site structure Content On site optimization Off site optimization Metadata consists of HTML title, tags, image titles, bolded text; ranking is based on coding Metadata consists of tags, titles and description that grab people’s attention The 16 Rules of Social Media Optimization
- Increase Your Linkability
- Make Tagging and Bookmarking Easy
- Reward Inbound Links
- Help Your Content Travel
- Encourage the Mashup
- Be a User Resource, Even if it Doesn’t Help You
- Reward Helpful and Valuable Users
- Participate
- Know How to Target Your Audience
- Create Content
- Be Real
- Don’t Forget Your Roots, Be Humble
- Don’t Be Afraid to Try New Things, Stay Fresh
- Develop an SMO Strategy
- Choose Your SMO Tactics Wisely
- Make SMO part of your process and best practices