U.S. consumers on average still guzzle most of their media content from the TV trough, but live television viewing continues to decline as usage of smartphones and tablets to watch video and consume other media skyrockets, according to a new report from Nielsen… Nielsen pointed to another symbolic milestone reflecting changing media behaviors: As of Q1, about half of all U.S. households now have subscription video-on-demand service like Netflix, Amazon Prime or Hulu, the same number that have digital video recorders. However, the research firm noted, DVR penetration has plateaued while SVOD remains on a growth trajectory.
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