On the day of the Westminster attack last month, The Times resisted throwing itself into the swirl of breaking-news updates (some of which were misreported) and focused on the deeper analysis it’s become known for. The result: a record day for its smartphone traffic, also strong on tablet, though [The Times’ head of digital Alan] Hunter wouldn’t reveal the specifics. “It’s often the day after [major breaking news] that sets new records for us. It was the same for Brexit and Trump. It’s the comment and analysts that get the traffic. General news is a commodity and hard to charge for as it’s free everywhere. We’re focusing on what’s truly distinctive,” he added.
Read the full piece at Digiday
