There is currently a great deal of talk about the importance of storytelling in the area of digital communications. The current ‘excitement’ around digital storytelling , assumes that the digital space will enable people to ‘better’ engage with story lines than was previously the case; for example – the ‘write your own ending’ concept. But this ‘collaborative storytelling’ concept has never really taken off in a mainstream way and is openly dismissed in many quarters; a case in point was the view espoused by the Convergence Panel at the recent Digital Shoreditch (#ds12) event .The simple fact is, that people like being told stories and love the sense of expectation and suspense.
Read the full piece at wallblog.co.uk
