We’re now starting to witness a long overdue exit for chief executives of the Baby Boom generation. Many of these bosses couldn’t, or wouldn’t, deal with digital transition — largely because they’d spent their formative years basking in the afterglow of analogue media’s defining triumphs in the 1980s and 1990s.
We’re also witnessing the rise of a new generation of managers who got their big breaks in the online world from the late 1990s onward. What’s different about these bosses is their hard-won understanding of digital platforms, online sales and the power of data. They might not be digital natives. But as digital immigrants go, they’ve adapted extraordinarily well to changed circumstances.
Read the full piece at themediabriefing.com
