…[N]ational and local journalism are not the same business. The New York Times can chase scale for profit, The Centre Daily Times can’t. Because what the New York Times has is an audience. In College Park, they have a community.
It is an important distinction. If you have a mass audience relationship, you can grow it almost infinitely. The internet is built to work in your favor. If you are in a local newsroom, the internet is no less important, but few of its current defining features benefit you… To succeed, local media have to abandon scale and refocus on community.
Read the full piece at Local News Lab
