…The numbers, overall, show that newspaper websites, while they get higher “most informed” numbers than pure plays, have a lot of work to do if they want to stay in the long game with pure plays and their command of audience (34.5% for pure plays v. 21.8% for sites of traditional media). Weighing down on the legacy sites will be the constraints on audience growth imposed by their subscription fees that average about $10 a month; all their pure-play competitors are free.
Read the full piece at Street Fight
