The Case to Keep Print in Your Marketing Mix | FolioMag.com (a pro-print top-10 Letterman list

Top 10 Reasons Print Should Remain a Vital Part of Your Marketing Mix

10. Print provides differentiation.
9. Print offers incredible branding.
8. Print makes introductions.
7. Print readers are focused.
6. Print travels.
5. Print sways trendsetters.
4. Print drives users to other platforms.
3. Readers are receptive to print.
2. You can pass along print, and it has longevity.

And the Number One reason why print should remain in your mix is…

1. Print is a lead-generation tool!