True innovation in media is generated at the intersection of technology and content, and in anticipating the future of content consumption. Computing experiences have become continuous, spanning across device and location. From Hulu-streaming TVs to editing spreadsheets on phones, the clear definition between desktop and mobile technologies is disappearing. The next generation of clean, premium media experiences will preemptively acknowledge this shift and rely on a single, core experience that remains consistent across the many devices through which we now consume our media –- including those that don’t exist yet. Media will become like an API, with different rule sets for each device. Content will be created once and then rules will dictate how it’s presented across each medium. That’s where customized, publisher-focused content management systems will come into play, because the only way to redefine the content consumption experience is if we’re also redefining the content creation experience.
