In a study by the Solutions Journalism Network and the Engaging News Project, over 700 people were asked questions about their responses to stories written in two different ways – one presenting just the problem, and one also featuring solutions.
It found that readers of stories that also explored ways of solving the problem raised were more likely to share them with their friends.
"Overwhelmingly for every single response there was a statistically significant difference between the way people engaged around the stories when they contained some mention of a response towards this problem," said David Bornstein, a co-author of Fixes and co-founder of the Solutions Journalism Network
cite journalism.co.uk
Speaking of innovation.
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