Despite their rising popularity, apps still rank relatively low on the list of the most common activities on a mobile phone. Some 76% of respondents with a mobile phone say they use their device to take pictures, while 72% use it to send and receive texts, 38% to access the internet and 33% to listen to music. More than one in 10 mobile phone owners do not know if apps are available on their phone.
Read the full piece at StrategyEye