Audio has a reputation for being incompatible with social media. The conventional wisdom says that the Internet is an inherently visual medium, favoring text, video, and photos. Audio can also present logistical challenges for users (hence the popularity of silent videos on Facebook).
“Social media has always been a challenge for radio because you have to just link back to your site,” said Delaney Simmons, WNYC’s social media director. “Now we have a place to go and share our voices and hear the voices of our fans, too.”
Read the full piece at Nieman Journalism Lab