Podcast downloads now top 1 million a month, Bowers said, almost double the numbers from 2010. Hundreds of people show up for live tapings of the podcasts and pay for tickets. And they’re apparently a big hit with advertisers, who pay higher rates to advertise in Slate podcasts than any other kind of content.
Read the full piece at niemanlab.org
These are not your grandfather’s podcasts, mind you. It’s not you reading script or talking off the cuff into your Zoom H2. These are specifically engineered and programmed conversation events, high-quality recordings, enhanced presentation. That’s the successful format difference.
