Pro Publica, the biggest of the new-breed journalism non-profits, is thriving on a budget that will hit $9 million this year… The size and scope of Pro Publica, a formidable and enviable national investigative reporting project, hints at the way other big-league journalism non-profits may evolve.
Already, fewer and fewer journalists are working for the traditional mainstream media. Those jobs are declining in droves. More of tomorrow’s journalists will work in non-profits, start-ups, NGOs, socially minded corporate publishing and other such non-traditional editorial operations. Those will be the new mainstream media.
