Scrolling versus swiping: what’s the best way on the tablet? García Media ::research under way::

…One issue taking front and center in discussions I have had during the course of my trip of the last two weeks, from Dubai to Malaysia… is the question of swiping versus scrolling when reading news on the iPad.

Not that we have the scientific answers right now, but we do know that people in the industry wish to know. So do I, and so do my colleagues at The Poynter Institute for Media Studies where we are busily engaged on the next EyeTrack, centering entirely on how users behave when reading news on the iPad.