Will Federman
Will Federman
Audience Engagement Editor, Fortune

He works closely with colleagues in editorial, public relations and marketing. He mines analytics for data about the best times to post stories and what’s connecting with readers. He identifies trending stories and occasionally writes one himself. He helps devise search engine optimization and social media strategies. He helps run the newsroom’s social media accounts, responds to tweets and moderates social comments. He helps build buzz around Fortune’s conferences and franchises like the Fortune 500.

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