…Is anyone actually reading any of this machine generated content? Automated Insights CEO Robbie Allen says that’s the wrong question to ask. Although the company generated over one billion pieces of content in 2014 alone, most of this verbiage isn’t meant for a mass audience. Rather, Wordsmith is acting as a sort of personal data scientist, sifting through reams of data that might otherwise go un-analyzed and creating custom reports that often have an audience of one…
“We sort of flip the traditional content creation model on its head,” he says. “Instead of one story with a million page view, we’ll have a million stories with one page view each.”
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