While the Printed Blog apparently could not attract money, it definitely attracted newspaper industry interest. Before a single issue appeared, it was the subject of articles worldwide, from The New York Times to the Irish Times. With just three issues under his belt, Karp talked seriously to E&P about establishing editions in South Africa and Fairbanks, Alaska.
The main thing it lacked, apparently, was a compelling attraction to an audience. We’re still searching for that new media experience that adds something valuable and valued to the lives of news consumers, something they don’t get now from any of the current media offerings that are slowly losing their audiences. The Printed Blog’s editorial and business model was clearly mostly about the people producing it and its content, less so about what the public actually needs or wants.