Just two per cent of users would pay for a website that they currently use for free, according to a new survey published today KPMG.
The KPMG Media and Entertainment Barometer study also revealed that despite growing use of digital media, a large majority of respondents said they prefer printed products over online and mobile devices.
The report – which was based on three Yougov surveys, the latest of which took place in September this year – found that 86 per cent of respondents prefer to read their media offline rather than online.
Read the full piece at pressgazette.co.uk
