A new survey by PRWeek indicates that just 25 percent of people working in online media believe it’s “extremely important” to have an exclusive on a story, compared to 42 percent of their counterparts in traditional media (newspapers, radio, TV, wire services and magazines). The share of journalists that values an exclusive has dropped among all media since 2008, according to the PRWeek/Porter Novelli Media Content Survey.
Read the full piece at poynter.org
