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Upon his return to “This Week” earlier this month, George Stephanopoulos introduced a new feature that’s expected to become a staple of the show. “Your Voice This Week” uses Twitter and search trends to tell the political story of the week, and it’s the latest example of how ABC News is using social media to both inform its reporting and build its audience.

“This segment will be a weekly look at how the online community is lending their voice to the political conversation and what that means for the candidates,” said Jon Banner, executive producer of ABC News’ “This Week” and senior executive producer for ABC News. “Politics is inherently an area where people want to share their thoughts and opinions and Facebook and Twitter provide a unique layer to the larger conversation.”

Read the full piece at poynter.org
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