Poynter | 7 ways social media editors, Web staff and programmers can break out of ‘monkey’ roles

Recently many social media editors have lamented that some are pigeonholed as “Twitter monkeys” who just handle the TweetDeck stuff so no one else has to. Web producers may get boxed in as “Website monkeys” who SEO the headlines and wrangle the insufferable CMS so no one else has to. And programmers get siloed as the “Code monkeys” who just turn product requirements into apps.