“It’s very counterintuitive, but print can sometimes be more agile than digital,” said Matt Kelly, chief content officer of Archant, a large British newspaper group. “If you are a newspaper business and already have a distribution mechanism and a team of designers, it is actually a very simple process, whereas if you want to do a bespoke digital product, that is much more involved.”
Moreover, “print is a very visible format,” Mr. Kelly said. “You can’t go around London with your laptop open and say, ‘Look at me, I’m reading The New European.'”
So far, The New European, like the rest of Britain’s newspaper industry, has managed to ride a wave of demand for news about the so-called Brexit, which could fade in the coming months as the initial shock of the vote wears off.
Read the full piece at The New York Times
