Incentives in these three cases force writers to not only write but also act as promoters, championing their work (and their employer) across the Web with the carrot of a bigger payday. It’s no longer up to a publisher’s marketing or PR team to do the heavy lifting…
“There’s some responsibility for the marketing of their journalism to readers,” said Kevin Delaney, editor-in-chief of Quartz. “It’s having a good social presence and spreading it around, and aiding in the movement of the content they produce around the Web.”
Read the full piece at digiday.com
