Enliken’s primary product is its paywall offering that operates with the belief that data can be a viable micro-currency, and the company is interested in playing with the notion of intent by building products that will let people spend their data around their demographic profiles and shopping interests as if they were cash. “One way to think about us, in the bigger picture, is that we’re like the Visa of the data economy,” (Enliken’s founder and CEO Marc) Guldimann said.
Read the full piece at adexchanger.com
