See the full piece at paperboytool.com
Here is an interesting approach. When you take a picture of a page in a supported print publication, the software recognizes the page and brings up a list of links to things on that page.
Presumably it is not all automatic since only certain publications are supported as yet (mostly in German). But once a page is imaged and links for that page are databased, all the system needs to do is match page images (courtesy of increasingly mainstream recognition technologies) and then retrieve and display the related links, whether for editorial or advertising content.
Slick!
(But why only for iPhone? People have to start waking up to the larger market and to mobile webapps that work on any phone – as long as it has a camera.)
Indeed, why only on iPhone? I asked the question to the Kooaba people and to the digital manager of a big French newspaper using a similar image recognition system since October 2009 and they both responded that they privileged the iPhone because the average mobile user is not a geek and during the tests most could not understand how to use the app on other smartphones. But that was a few months ago, meantime Kooaba is on Android.http://www.kooaba.com/using-kooaba/on-android/
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