Publishers want a color device to experiment with. Right now, publishers are trapped between grayscale books with limited or no interactivity and iPad apps they don’t have the money or time to develop. Nook Color will offer an opportunity to put books that are already sold in color—cookbooks, travel books, to name the most obvious—in an e-bookstore to find out how much people will pay for those, without having to get into the world of iPad app pricing and development.
