IAC CEO Barry Diller said this week that he still hoped to launch some sort of print “companion” to The Daily Beast, even though talks to combine the online news magazine with Newsweek fizzled. “One way or another I suspect we’ll either find something or we’ll create (it) somehow,” he said, noting the success Politico has had with its own print edition. His logic: “For advertisers, that makes sense.” Indeed, that rationale, along with the marketing power of the printed page, has convinced several digital publishers to make the seemingly counterintuitive decision to launch their own high-profile forays into print. Read on for four case studies.
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