Both Mozilla and Microsoft are putting Do Not Track “headers” in their new web browsers; of course, those headers are just signals that users send to websites telling them they don’t want to be tracked, and websites don’t actually have to obey that request. The big question then is how publishers and advertisers are going to respond, if at all. Some groups are starting to take action.
Among them: The AP’s News Registry, which provides analytics for 800 news websites, says it won’t track the activity of users on any of those sites as long as they have a browser with the DNT “header” turned on.
Read the full piece at paidcontent.org
