“I’m paraphrasing Sarah [Frank, editor of NowThis], and she says that killing the homepage was the best thing we’ve ever done,” [managing editor Versha] Sharma told Journalism.co.uk, referring to the company’s decision to abandon its website in February 2015.
“It allowed us to go all-in on the distributed content strategy, whereas before we were taking one story and thinking, ‘Okay, we’re going to fit this into as many different platforms as we can’. Now, we start with understanding what the audience wants on a platform and build our story selection from there.”
Read the full piece at journalism.co.uk