[Washington Post executive producer of creative art Michelle] Jaconi is focused on what Washington Post director of video Micah Gelman calls “destination video content,” which is different in style and substance from the kinds of video that the Post runs alongside the articles on its website. “The video we produce as part of the core reporting team is not something you come to us for. You come across that video while reading,” Gelman said. “Michelle’s very difficult task is to figure out how we get people to think of us as a video destination. That destination does not have to be washingtonpost.com.”
Read the full piece at Nieman Journalism Lab
