Write about current affairs. Add in a little commentary (or a question). And, for the love of all that is holy, include a link.
Those are three of the takeaways from some new data that Facebook just released on the use of its Subscribe feature — the social network’s way to let journalists and readers connect without broaching the knotty issue of “friending.” Facebook’s Vadim Lavrusik and Betsy Cameron write: “People discover journalists to subscribe to on Facebook through their friends in News Feed; Facebook search; our “people to subscribe to” recommendations engine (which shows you who your friends are subscribing to and recommends journalists based on your interests); and other organic discovery mechanisms, such as simply seeing who your friends have subscribed to.”
