What journalists do is report on that information (that is otherwise easily or already available to people), expose contradictions, apply a skeptical eye to underlying assumptions, and bring to the community information that’s not on anybody’s website…
That means journalists will have to hit the streets and create something that people in the community will actually pay for because it gives them something of value. So we should quit trying to fool everyone with vacuous, cheap content designed to justify ad stacks and start reporting, which is the backbone of journalism.
Read the full piece at nieman.harvard.edu