…Adapting to the screen is only the first frontier of a new, responsive web. Today, users expect online experiences that not only respond to what device they’re using, but also their location, time of day, what they’ve already read, and events happening in real time.
To capture a user’s attention for the next generation of the web, you’ll need more than just responsive design. You’ll need a responsive philosophy.
Read the full piece at FastCompany
