People would rather watch multi-episode video shows and other serialized programming than one-off videos, publishers are finding, which bodes well for Facebook’s new TV-like tab, Watch…
News and issues publisher Attn… has found similar results with its monthly video series “America Versus,” which compares U.S. policies to those in other countries. Views and shares for “America Versus” average 30 times what Attn gets for its one-off Facebook videos, the company said.
Read the full piece at Digiday
