News orgs find games good for traffic, beating other editorial content | Poynter

Games, with their Facebook and Twitter-ready results, have caught on with users. The New York Times’ most popular piece of content in 2013 was this dialect quiz, which garnered more traffic than breaking coverage of the Boston Marathon bombings, news of Pope Francis’ election and a personal column from Angelina Jolie explaining why she decided to undergo mastectomy surgery. Similarly, Slate’s most popular piece of content to date was The Adele Dazeem Name Generator, which mangled users’ names in the aftermath of John Travolta’s faux pas at the 2014 The Academy Awards.

Read the full piece at Poynter