Amazon’s self-serve video distribution program is helping publishers and independent filmmakers generate revenue on the platform. Launched in May, the Amazon Video Direct program helps publishers of varying sizes and types join the Amazon Prime video ecosystem. In terms of distribution, publishers have multiple options: They can make their content available alongside thousands of movies and TV shows on the Prime streaming subscription service; sell their existing subscription streaming channels as add-ons; make individual titles available for purchase or rent; or make the content available on a free and ad-supported basis. “The friction in place to get content onto a tier-one service is pretty high. There are a lot of complexities and barriers there, in general,” said Eric Orme, head of Amazon Video Direct. “We solve that problem.”
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