4 myths about mobile content and 1 truth from UX consultants Neil Schwarz and Sophie Dennis of cxpartners:
- Mobile myth 1: Mobile users are all on the go.
- Mobile myth 2: People don’t read on mobile
- Mobile myth 3: People won’t [shop/buy a car/book a holiday] on mobile
- Mobile myth 4: A different device or screen size means a different task or context
- Truth: All users are task-focused, distracted and have no time for fluff and filler
Read the full piece at BrandRepublic
