Content on Mobile Devices (% of Publications)
Publication
2011
2010
2009
Magazines
83%
57%
42%
Business publications
79
58
48
Newspapers
88
88
56
Source: ABC 2011 Mobile Survey, November 2011
According to a survey published by the Audit Bureau of Circulations. 85% of the magazines and newspapers in the U.S. and Canada currently offer mobile content for e-readers, smartphones or tablets. Just 76% of magazines and newspapers offered mobile content last year. “Going Mobile: How Publishers Are Maturing and Monetizing Their Offerings,” found that 88% of newspapers, 83% of consumer magazines and 79% of business publications offered mobile content.
Read the full piece at mediapost.com