[BuzzFeed UK editor-in-chief Janine Gibson] believes a fissure has opened up in the news business, dividing consumers born before or after 1981. “There is a watershed of media that people over 35 read and media that people under 35 read.” BuzzFeed, she admits, enjoys a “massive, massive advantage” over traditional rivals by not trying to cover the entire waterfront of news and instead “really focusing” on issues that matter to its young audience; discrimination, rent prices, changing use of social media.
Read the full piece at The Drum
